The City of Gold — The Middle East's Premier Sporting Goods Destination
Experience Dubai's elite sporting goods expo connecting 80+ regional retailers, global brands, and industry leaders across two exclusive editions in the world's most dynamic commercial hub.
Two exclusive editions strategically timed for maximum business impact in the Gulf region
Twelve curated sectors representing Dubai's complete sporting goods ecosystem
The global crossroads of commerce, luxury, and sporting excellence
Dubai connects East and West as the world's premier trading gateway. Access buyers from the GCC, MENA region, South Asia, and Africa — a combined market of over 3 billion consumers with a $15B+ sports retail sector.
Curated matchmaking sessions with sporting goods distributors, retail chains, e-commerce platforms, and decision-makers from across the Middle East, India, and emerging African markets.
Hear from leaders in sports retail innovation, regional distribution strategies, and the future of athletic lifestyle brands. Gain insights from executives building the next generation of sporting goods empires.
From the iconic Burj Khalifa and world-class golf courses to pristine beaches and the adventure of desert safari — experience a city that sets the global standard for luxury, innovation, and ambition.
Product testing zones, athlete demonstrations, and hands-on brand activations across water sports, fitness, golf, cycling, and more. Experience the gear in one of the world's most spectacular settings.
Enjoy preferential ticket rates, VIP lounge access, priority scheduling, and exclusive post-event networking. Members receive curated introductions to Dubai's elite sporting goods community and luxury brands.
Join 80+ sporting goods retailers and thousands of industry professionals at the Middle East's premier sporting goods expo